Audience exclusion

Articles tagged “Audience exclusion”. Practical notes for media ops protecting Google Ads spend.

Product Nov 5, 2025 6 min read

Why IP exclusion lists alone cannot stop modern click fraud

Static IP lists still matter — and they decay. Pair them with risk scoring and fresh IP exclusion exports so rotated networks stop teaching Smart Bidding the wrong lesson.

Read article

Editorial cover for Google Ads IP exclusion

Product Feb 14, 2025 6 min read

Audience exclusion explained for Google and Meta campaigns

Why risk-scored IP exclusion lists beat spreadsheet-only blocks — and how to apply them in Google Ads across Search, Shopping, and Performan...