Privacy policy

1. Who we are

PPC Armor LLC is a Wyoming limited liability company operating the ClicksArmor product at clicksarmor.com. For personal information collected through our marketing website and customer accounts, we act as the data controller, unless a written agreement says otherwise.

When you connect a Google Ads account and we process click or session data solely to score risk and surface evidence under your instructions, you are typically the controller of that campaign-related data and we act as a processor on your behalf.

PPC Armor LLC

Wyoming limited liability company · State of Wyoming, United States

Wyoming Filing ID · 2026-002074598

30 N Gould St Ste R, Sheridan, WY 82801, United States

Privacy inquiries: [email protected]

2. Scope

This policy applies to information we collect:

• On our website at clicksarmor.com
• When you create or use a ClicksArmor workspace, console, or related product features
• In email, contact forms, support tickets, and other messages between you and us
• When you connect Google Ads or other authorized integrations for click fraud risk scoring
• When you interact with our marketing pages, demos, or events that link to this notice

Some site features can be used with little or no personal information. To access accounts, billing, support, or console features, you may need to provide information that can identify you.

3. Information we collect

Information you provide

• Account and contact data. Name, business email, phone (if provided), company name, role, workspace details, and similar contact data.
• Credentials. Passwords and similar authentication information used to access your workspace.
• Support and communications. Messages, attachments, and details you send through Contact, support, or sales inquiries.
• Billing data. Plan, invoice details, billing address, and limited payment metadata needed to process purchases. Full card data, when used, is handled by our payment processor under its own privacy terms.
• Ad account connection data. Google Ads account identifiers, campaign metadata, and related settings you authorize when linking an account for monitoring and risk scoring.

Information collected automatically

As you use our website or product, we may collect technical and usage information such as IP address, browser type, device characteristics, operating system, referring URLs, pages viewed, timestamps, and server logs. This information helps us operate, secure, and improve the service.

Click risk scoring and campaign data

To detect and score invalid traffic risk on your Google Ads campaigns, we may process click and session signals such as timestamp, destination URL, validity or risk outcome, reason codes, IP address, user agent, referrer, click identifiers (for example gclid, wbraid, or gbraid when present), and related engagement or risk signals configured for your workspace. We use this data to score risk and support reporting quality - not to build advertising profiles about end visitors for our own marketing.

4. Cookies and similar technologies

We use cookies and similar technologies on our website to keep sessions secure, remember essential preferences, understand how the marketing site is used (where allowed), and manage consent. Click-measurement paths used for Google Ads risk scoring are designed not to set cookies on end visitors.

We do not publish a line-by-line inventory of every cookie name in this privacy policy. Categories, purposes, and how to control cookies are described in our Cookie policy. You can also adjust browser settings to refuse or delete cookies; blocking essential cookies may limit Sign in, forms, or console access.

5. How we use information

We use the information we collect to:

• Provide, operate, and improve ClicksArmor, including click fraud detection, risk scoring, reporting, and alerts
• Create and administer workspaces, authenticate users, and deliver customer support
• Process billing, invoices, renewals, and related commercial communications
• Keep the website and product secure, detect abuse, and investigate incidents
• Analyze usage trends and improve reliability, features, and documentation
• Send service notices (for example security, account, or material policy updates)
• Send product or marketing communications where permitted by law and your preferences; you may unsubscribe from marketing emails at any time
• Comply with legal obligations and enforce our terms

We do not sell personal information for money. We do not use product click-scoring data to sell third-party advertising about your end visitors.

6. How we share information

We may share information in these situations:

• Service providers. Hosting, security, email, billing, analytics, and consent-management vendors who process data only under our instructions and contractual limits.
• Google Ads and authorized platforms. Account connection and campaign metadata you authorize for risk scoring. Google processes that data under its own terms and policies.
• Legal and safety. When required by law, court order, or government request, or when needed to protect rights, property, or safety.
• Business transfers. In connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to appropriate continuity of privacy commitments.
• With your direction or consent. When you ask us to share information or authorize an integration.

We may disclose aggregated or de-identified information that does not reasonably identify a person or workspace, without restriction.

7. Retention

We keep personal information only as long as needed for the purposes described in this policy, including to provide the service, meet legal, tax, and accounting requirements, and establish or defend legal claims.

As a general practice, operational click-scoring and support records are retained for up to twenty-four (24) months, unless a longer period is required by law, an active dispute, a security investigation, or contract. Account and billing records may be kept longer where needed for audit and tax duties. When we no longer need personal information, we delete or anonymize it, or isolate it until deletion from backups is practicable.

You may request deletion through our Data deletion process.

8. Security

We use administrative, technical, and organizational measures designed to protect personal information against accidental loss and unauthorized access, use, alteration, or disclosure. These measures include access controls, encrypted transport, and least-privilege support workflows.

No method of transmission or storage is perfectly secure. You are responsible for using strong credentials and limiting workspace access to people who need it.

9. International transfers

We are based in the United States. If you access the service from other regions, your information may be processed in the U.S. and in other countries where we or our service providers operate. Where required by applicable law, we use appropriate safeguards for cross-border transfers.

10. Your choices and rights

Depending on where you live, you may have rights to access, correct, delete, export, or restrict certain personal information, to object to certain processing, and to appeal a denial. These rights may apply under laws such as the GDPR (EEA/UK) and CCPA/CPRA (California) and similar US state laws.

• Email [email protected] with your request, workspace ID (if applicable), and enough detail for us to locate the relevant records.
• We may need to verify your identity before fulfilling a request.
• Authorized agents may submit requests where the law allows, with proof of authorization.
• We aim to respond within the period required by applicable law (typically within 30 days where GDPR-style rules apply).
• You can opt out of marketing emails using the unsubscribe link in those messages. Service and transactional messages may still be sent.

We do not sell personal information as defined under the CCPA. If California's "Shine the Light" law applies to you and you want information about certain third-party disclosures for direct marketing, contact us at the email above.

11. Children

ClicksArmor is a business service. It is not directed to children under 16 (or under 18 where a higher age is required by local law), and we do not knowingly collect personal information from children for product accounts. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to delete it.

12. Third-party links

Our website or product may link to third-party sites or services (including Google Ads). We do not control those third parties' privacy practices. Their policies govern any information you provide to them.

13. Changes to this policy

We may update this policy from time to time as the product or law changes. The revised version is effective when posted on this page, as indicated by the "Last updated" date. We encourage you to review this page periodically. Continued use after an update means you accept the revised policy, except where additional consent is required by law.

14. Governing law

This policy is governed by the laws of the State of Wyoming, United States, without prejudice to mandatory consumer or data-protection rights in your place of residence.

15. Contact

Questions about this privacy policy or our privacy practices:

PPC Armor LLC

30 N Gould St Ste R, Sheridan, WY 82801, United States

[email protected]