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Campaign protection capabilities

Click detection, traffic analytics, automated exclusions, custom rules, Performance Max monitoring, and multi-account management—built for Google Ads, Meta Ads, and Microsoft Advertising.

Tools for click detection
and campaign protection

Click detection, automated blocking, traffic analytics, and multi-account management for Google Ads, Meta Ads, and Microsoft Advertising.

Click detection

Identify bots, suspicious activity, and invalid clicks before they waste your advertising budget.

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Traffic analytics

Review suspicious traffic by campaign, source, location, and threat pattern so you can act with context.

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Automated blocking

Sync supported exclusions with connected ad platforms to help reduce repeat invalid clicks.

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Custom protection rules

Create click thresholds, geographic restrictions, and VPN / proxy sensitivity to match your campaign requirements.

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Performance Max protection

Monitor Performance Max traffic for bots and suspicious clicks, then apply supported Google exclusions where available.

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Multi-account management

Manage campaign protection across multiple domains and advertising accounts from one place.

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Click detection

  • Behavior signals
  • Threat labels
  • Clear reasons

Flag suspicious clicks before they distort campaign data

Bots, farms, and low-quality engagement can inflate CPC and train bidding on the wrong signals. ClicksArmor evaluates behavior, network context, device signals, and post-click activity—then labels high-risk sources with reasons your team can read.

  • Bot and automation patterns
  • Repeat / cluster activity
  • Post-click engagement checks
  • Clear detection reasons

Traffic analytics

  • Campaigns
  • Threat types
  • Exports

See where invalid traffic concentrates

Platform reports rarely show which campaigns or threat types drive waste. Analytics roll up clicks by campaign, keyword or placement where available, location, and threat type—so you can act with evidence.

  • Threat-type breakdown
  • Campaign exposure
  • Location signals
  • Exportable summaries

Automated blocking

  • IP sync
  • Audiences
  • Platform limits

Sync supported exclusions so repeat waste stops

Manual IP spreadsheets fall behind rotating sources. When rules fire, ClicksArmor syncs supported IP exclusions for Google and Microsoft, or Meta custom audience exclusions when eligible identifiers exist.

  • Google Ads IP exclusions
  • Microsoft Advertising exclusions
  • Meta audience exclusions
  • Editable thresholds

Custom protection rules

  • Thresholds
  • Geo
  • Overrides

Tune protection to how you buy media

One global threshold rarely fits Search, Performance Max, and Meta together. Create click thresholds, geo preferences, and sync rules per account or domain so automation matches your risk tolerance.

  • Click thresholds
  • Geo and rule controls
  • VPN / proxy sensitivity
  • Manual override

Performance Max

  • PMax monitoring
  • Google exclusions

Monitor automated Google campaigns for invalid traffic

Performance Max can learn from invalid engagement if suspicious clicks reach conversion signals. Monitor connected Google traffic—including PMax—then apply supported IP exclusions where Google allows (typically campaign-level; PMax follows Google’s limits).

  • PMax traffic monitoring
  • Supported Google exclusions
  • No campaign rebuild
  • Editable protection rules

Multi-account management

  • Per-account rules
  • Roll-up reports

Protect multiple clients or brands from one workspace

Agencies cannot keep exclusion hygiene consistent across disconnected spreadsheets. Use a central workspace with per-account rules, roll-up reporting, and seat-friendly workflows.

  • Per-account rules
  • Roll-up reporting
  • Account switcher
  • Agency seats on Scale
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Product workspace preview

Overview, clicks, campaigns, exclusions, and protection—organized for marketers.

Common questions about these capabilities

Will exclusions remove real customers?

Rules are tunable. Start conservative, review reasons in analytics, then tighten thresholds as you gain confidence.

Is Meta handled like Google IP lists?

No. Meta uses custom audience exclusions when eligible identifiers are available. That is different from Google or Microsoft IP sync.

Where do I manage these capabilities?

In the ClicksArmor workspace after connecting ad accounts and adding the site tag or GTM.

See these capabilities on your ad accounts

Connect your ad accounts, review invalid traffic with clear reasons, and enable exclusions when you are ready.

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