Risk scoring
Articles tagged “Risk scoring”. Practical notes for media ops protecting Google Ads spend.
Click fraud on Performance Max: what Google Ads teams miss
PMax hides channel mix inside asset groups. Here is how to spot junk learning signals early and score high-risk clicks before Smart Bidding drifts.
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Defensive analytics vs Google Analytics for paid traffic
Why a one-page analytics view built for paid clicks beats another custom GA dashboard when you need to spot fraud, risk, and wasted spend.
VPN and proxy traffic on Google Ads: block, watch, or ignore?
Not every VPN click is fraud — and not every clean IP is human. How to treat proxy signals without over-blocking traveling buyers and corpor...