Smart Bidding

Articles tagged “Smart Bidding”. Practical notes for media ops protecting Google Ads spend.

Click fraud on Performance Max: what Google Ads teams miss

PMax hides channel mix inside asset groups. Here is how to spot junk learning signals early and score high-risk clicks before Smart Bidding drifts.

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Why risk-scored IP exclusion lists beat spreadsheet-only blocks — and how to apply them in Google Ads across Search, Shopping, and Performan...