Fraud-loss calculator

Estimate what invalid
traffic may cost you

Enter monthly spend, an estimated invalid-traffic rate, and a recoverable share. Results follow your assumptions—not amounts ClicksArmor guarantees.

Monthly ad spend$10,000

Estimated invalid-traffic rate18%

Estimated recoverable share85%

Estimated impact

Estimated monthly loss$1,800

Estimated annual loss$21,600

Estimated monthly budget recovered$1,530

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Methodology

How the estimate is calculated

Outputs are arithmetic on your inputs: spend × invalid rate × recoverable share. They are not audited savings from ClicksArmor.

Monthly ad spend

Your typical media budget on the channels you want to model (Google, Meta, Microsoft, or blended).

Estimated invalid-traffic rate

Your planning assumption for the share of clicks that look invalid or unwanted. Actual invalid-traffic rates vary by industry, campaign type, audience, and traffic sources. If you don't have measured data, start with a conservative planning assumption.

Estimated recoverable share

Of that estimated waste, how much you believe exclusions could reduce over time. This is not a ClicksArmor guarantee.

Example scenarios

Illustrative inputs you can try

Demo parameters only—not industry benchmarks. Replace with your numbers in the calculator above.

Lean Search account

$5,000 / month · 10% invalid assumption · 70% recoverable share. An illustrative scenario for a smaller search budget.

Multi-channel growth

$25,000 / month · 18% invalid assumption · 85% recoverable share. An illustrative scenario for a multi-channel advertising budget.

Agency portfolio slice

$80,000 / month · 15% invalid assumption · 75% recoverable share. An illustrative scenario for an agency-managed portfolio.

Invalid traffic

Understanding the assumption

What “invalid” can mean

Bots, click farms, repeated suspicious activity, scraper traffic, VPN/proxy signals, and low-intent visits. These are risk indicators for review, not automatic proof of invalid clicks.

Why estimates differ from live data

Traffic quality varies by account, campaign, geography, and audience. Once accounts are connected, workspace analytics can provide account-specific data to compare against these planning assumptions.

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